Market research tools

Standard methods:

In addition, we naturally provide standard methods of market research. These are individualized as required and adapted to the context.

• Focus groups
• Mini groups (maximum of 4 - 5 participants)
• Groups with experts/ difficult targets
• One-on-one explorations/ in-depth interviews
• Paired interviews
• In-home interviews
• In-store interviews
• Ethnographic observation studies

Training and workshops:

In addition to the typical market research services, we also offer various training programs and workshops:

Moderation Training

• In a one-day basic training session, our experienced project directors impart the basics of qualitative market research to you. After a theoretical introduction, you have the opportunity to make practical use of your knowledge

Learning Connect Workshop

• Gain a wide understanding of habits, needs and wishes by personally discussing with your target groups under the direction of experienced moderators

Creative Workshop

• Together with you and based on your specific issues, we develop ideas with customized creative techniques and methods - whether for advertising, concepts, products or communication strategies