objective’s specials

Difficult issues are a challenge for which we offer new solutions. Our interdisciplinary team has developed its own methods for this:

Columbus- Consumer Expedition

• Whenever a particularly wide consumer understanding is required and hardly any insights exist, Columbus comes into its own as an explorative method
• It can be used particularly well for product launches, relaunches or repositionings to understand the basic needs, wishes and motives of your target group

ICP- Item Converging Process

• From a large number of ideas, barriers, motives and statements, the ones with the greatest potential can be determined quickly and easily

Concept Lab- Concept Development and Optimization

• Your concepts are continuously tested and further developed in an interactive work process
• This way, your concepts are optimized with regard to acceptance and relevance for your target group

MIG- Multistep Insight Generation

• When it comes to generating, optimizing and evaluating insights, the MIG tool offers you the ideal solution
• The coherent integration of various objective tools can be seen as the especial advantage of the three-step process