01.01.2020 | New Managing Director at objective

The objective consumer research & consulting GmbH starts the new year with a new managing director. After 20 successful years, Maren Schulze (40) has been managing the institute's business since January 1, 2020. She succeeds the previous owners and founders Elisabeth Niepagenkemper and Marion Widemann.

Maren Schulze has more than 15 years of professional experience in the consumer goods and healthcare industry, has worked in various management positions in both market research and marketing and sales in an international environment. For many years, she headed global product management at Heraeus Medical. With her international experience, she will set many new impulses.

Maren Schulze: “objective runs like a thread through my professional career. As a senior researcher at Procter & Gamble, I worked with objective and learned to appreciate the quality of the institute. I am very happy to be able to continue and expand the high quality work. ”

Marion Widemann: "Maren Schulze has many years of experience in marketing, combined with deep market knowledge and customer understanding - a know-how that fits perfectly with our institute profile." Her partner Elisabeth Niepagenkemper adds: "With Maren Schulze we have found a successor, who sets the same high quality standards as we do and as our customers are used to."

Little changes for objective customers. Elisabeth Niepagenkemper and Marion Widemann will both continue working on a project basis for objective consumer research & consulting GmbH.


About Maren:

“My enthusiasm for customer & consumer insights has developed already in my first job in 2004. At Procter & Gamble, I was able to learn and carry out international market research at a high level, from qualitative interviews and focus group and workshop moderation to tests with over 2000 mothers. In various management positions, I was always able to profitably apply this knowledge and understanding to make product launches as well as marketing and sales activities successful. Now I am happy to return to market research to consult and support our customers in the most varied of challenges in such a way that the right business decisions are made. I am also very happy to have a strong, experienced and professional team at my side!”