Objective‘s Specials
Complex questions are a positive challenge for us, for which we offer individual solutions:
Agile Research
Multi-step, fast, flexible
- Adapted to innovative development processes in your company, product or communication ideas are evaluated on a top level basis and optimized step by step during the research. Thanks to the iterative approach, the ideal solution can be worked out efficiently, while you always remain flexible as to how many development stages are required.
- For difficult and complex topics, with intense participation of the creative team, with a large number of test materials and creative ideas.
Online & Live Research Combination
The best from both worlds
- In order to meet consumers in their real environment, to use the convenience of online possibilities and at the same time to enable personal interaction with consumers, we combine live and online research methods
- Particularly suitable for questions about shopping topics, (home) routines or for studies with target groups, that are difficult to access
Concept Lab
Concept development and optimization
- Concepts are continuously tested and further developed in an interactive work process
- This way, concepts are optimized for acceptance and relevance for your target group
- Optimal approach for multifunctional business or project teams
Interactive Online Communities
Qualitative online panels
- We create a quality online community tailored to your target group(s)
- Over several weeks or months, the community processes all your questions about the target group(s), tests your products or ideas and lets you participate in their everyday life
- And not just verbally, but above all by realistic impressions from the “real” life of the consumer
Objective Participator
100% customer involvement
- Conventional key stakeholder workshops are being replaced by structured customer workshops, in which the input from the research is "processed" directly with your team: key conclusions are drawn together, insights are derived together, recommendations are concretized together
- As an active part of research, you increase the involvement of all stakeholders and commit your entire team to the next milestones
Instruments
Of course, we also offer classical methods of market research. If necessary, these are individually adapted to your context.
With online research, we use the newly gained flexibility for prompt, qualitative feedback on products, campaigns, ideas and development opportunities.
For the most authentic results possible in the online environment, we also combine live and online research methods, for example shopping trip experience with video in combination with online 1-on-1s or online in-home visits, also in combination with product testing.
Overview
We offer the full spectrum of all qualitative market research methods:
- In-depth Interviews
- Duo-Interviews
- Mini Groups
- Focus Groups
- Shelf-Tests
- In-store Interviews
- In-home Visits
- Concept Workshops
- Creative Workshops
- Co-Creation
- Design Thinking
- Usability Tests
- Virtual Shelf-Tests
- Online Interviews or Communities
- Eye Tracking
